In recent years, the rapid development of smart home Weihai, were high hopes for the industry, many Internet Gangster, the traditional home appliance giants to enter the field of intelligent home, want to take a favorable position before the market forming. But for most ordinary consumers, the smart home is still a new thing, it is not so easy to accept the need for a process, companies need strong guidance. The main marketing direction China is concentrated in the smart home this business cooperation, especially with real estate developers, account for approximately 80% of the overall market share. In the property market to pick up slightly in the background, a lot of housing prices forced destocking pressure, fewer choices to get to, which makes the smart home in the real estate market is facing difficulties cooperation shrinking urgent need to develop new marketing channels. Smart home are high-tech and emerging industries, which mainly depends on the innovation of Internet, communications technology, automation technology, networking technology and other areas of integration used in household industries. In the pre-marketing, due to the overall sales of smart home is not high, production costs, operating costs are also relatively high, which makes the smart home in the early trend of high-end market positioning, wealthy elite are smart home industry target customers, such as the industry CEOs, executives, celebrities, and medium-sized companies, enterprises, and so on. The target customers for the smart home to accept the high care cost burden, there is a certain market to tap potential. For high-end positioning, precision marketing smart home needs. Through the Internet, mobile Internet, certain traditional media channels, advertising and other buildings were targeted marketing communications, you can do precise positioning, ensuring consumers receive high-end smart home information. With marketing to a certain stage, plus the demonstration effect of high-end consumers, the smart home sales rose sharply, the cost reduced accordingly, the average consumer demand for smart home strong, smart home gradually from the high-end consumer orientation toward mass consumption. In the mass consumption stage, most likely to open the consumer market is undoubtedly a major marketing channel electronic business platform. Through the electronic business platform, the smart home business online offers smart home products to the general consumer information, the line open channel smart home experience for consumers, the overall home design solutions to build interactive online and offline, will be able to effectively promote the smart home popularity and consumption. From high-end consumer to mass consumption, a number of enterprises are facing pressure smart home position restructuring, always attract some questioned the voice. Under the industry's leading companies, such as personal demonstration IOT sensing, smart home is no longer superior, questioning voices gradually weak, smart home will eventually enter public life, to become the main trend of the future life. 

keywords: Weihai Smart Home,